Brainwashing

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Forcible or manipulative indoctrination into a new set of attitudes and beliefs.

From Wikipedia[1]:

Brainwashing (also known as thought reform or as re-education) consists of any effort aimed at instilling certain attitudes and beliefs in a person — beliefs sometimes unwelcome or in conflict with the person's prior beliefs and knowledge, in order to affect that individual's value system and subsequent thought-patterns and behaviors.

A brainwashed person usually experiences Cognitive Dissonance and may require Deprogramming in order to be reverse the effects of brainwashing.

Notes

  1. http://en.wikipedia.org/wiki/Brainwashing
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